About us

Our Mission

Our mission is simple - to help everyone on Earth move better, live better and be better.

Whether you’re an elite athlete or an individual who is simply looking for solutions to combat the impact of daily life, our suite of innovative products are here to help you unlock the best version of yourself. So you can always be at the top of your game, no matter what that game might be.

Transform with technology

Founded in 2011, our innovative products have been used by the world’s best athletes and consumers in over 60 countries throughout the globe.

We’ve built a brand that has helped define an entire category and is well positioned to carry the space forward for many years to come. In 2021, we were recognized by Fast Company as one of the World’s Most Innovative Companies.

#TeamHyprice

The world's most powerful and iconic athletes have joined and invested in the mission.

Naomi Osaka

Professional Tennis Player

Patrick Mahomes

Kansas City Chiefs Quarterback

Erling Haaland

Professional Footballer

Ja Morant

NBA Point Guard

Amanda Nunes

UFC Mixed Martial Artist

Fernando Tatis Jr.

San Diego Padres Shortstop

Christian McCaffrey

Robin Arzón

Peloton Instructor

Kelly Slater

Professional Surfer

Colleen Quigley

USA Track and Field Athlete

Joe Holder

Health and Wellness Expert

Tia-Clair Toomey-Orr

CrossFit Athlete

Alex Toussaint

Peloton Instructor

Kate Courtney

Mountain Bike Rider

Tony Finau

PGA TOUR Golfer

Our performance advisors

Made up from a number of renowned professionals across a variety of health disciplines, our advisors provide expertise, research, and insights to help push our performance and wellness agenda forward.